Be transported to the heart of Seoul, where the city's vibrant subway culture meets the cutting edge of K-Beauty and Lifestyle. 1st Floor - K-Culture Experience Zone Explore nine themed spaces inspired by Seoul's most iconic subway stations -- including Gyeongbokgung, Myeong-dong, Gangnam, Seongsu, and Dongdaemun. Enjoy curated experiences including shopping, traditional tea & cafe culture, and Hanbok styling. A massive LED media wall with special effects will bring Seoul's neighborhoods to life -- from the Han River to bustling markets -- offering an immersive experience that feels like an actual trip to the city. 2nd Floor - K-Beauty Experience Zone Discover pop-up stores from 14 Korean beauty brands renowned for their quality and innovation, and enjoy hands-on product trials that let you experience the latest in skincare and cosmetics firsthand.
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