Meet the designer who built a $100 million sportswear empire in under five years and turned his creative vision into a multi-decade, multi-category business. This fireside chat with internationally recognized fashion designer and entrepreneur Jeffrey Banks followed by a book signing celebrating his book, Storyteller: Tales from a Fashion Insider. Moderated by Bridget Foley, former Executive Editor of WWD. Banks pioneered the concept of "spectator sportswear" and scaled it to $100 million in less than five years. Banks understood early what many designers resist: that commercial success doesn't compromise creativity, it amplifies impact. What followed was a masterclass in brand architecture: licensing deals in Japan, private label development for Bloomingdale's, the first brand extension for Johnnie Walker, and product categories spanning menswear, womenswear, and home decor for HSN. Banks is a pioneering designer who helped redefine American fashion at a time when few in the industry looked like him. Rising to prominence in the 1970s, he was among the first and few Black designers to enter fashion's upper echelons, challenging barriers with creativity and conviction. His work opened doors for generations of designers who followed, showing that what can be imagined can be made real. In this session, Banks will share candid insights on scaling creative businesses, navigating licensing and brand extensions, and the strategic decisions that turned design talent into commercial success. His career offers a blueprint for building sustainable fashion enterprises across categories and decades.
New York City, NY; NYC