Transmedia development, production, and implementation is practiced at the highest levels in companies such as Disney, Saban, Microsoft, and Mattel. Around the world, visionaries are generating stunning multi-platform endeavors based on the principles of transmedia.
Jeff Gomez, CEO of Starlight Runner Entertainment, is the world’s foremost expert at turning entertainment properties and premium brands into highly successful transmedia franchises. He conceived, co-wrote, and produced one of the most successful transmedia storylines of the decade with Mattel’s Hot Wheels comic books, videogames, web content, and animated series. He also worked on such properties as Pirates of the Caribbean, Avatar, Coca-Cola’s Happiness Factory, Halo, Transformers, and the upcoming Tron Legacy.
In this master class, Gomez candidly shares his latest experiences in the field and the techniques of funding, planning, creating, and producing highly engaging story worlds that maximize both the creative potential of a work, equity participation, and subsequent revenues. Case studies include analysis of some of the biggest entertainment franchises of today, and the discussion includes advice on how to apply these concepts to your own projects—large or small, fact or fiction.
New York City, NY; NYC